Since 2017, brands and publishers have been getting far less traffic from referrals on social platforms and the sharing of content has been in decline. Not only has this increased the pressure on content marketers, but it has exposed the dire need for quality social content that ensures engagement, in the form of shares, likes and comments.
Content creators and marketers will have to do more than just be present on social and the mere act of publishing a flurry of random posts with the hope that something will work will just not cut it. If you’ve noticed a drop in your engagement, you’ll realise its time to adjust, adapt and focus on well-researched and convincing content that stimulates two-way interactions.
There are a number of ways you can improve engagement straight away:
Active Community Management
Be Humane, Be Personable
Feedback and Reviews
As long as the content you share connects with your audience, it doesn’t matter what you post. Not every post needs to be a flashy video! Repurpose, use curated content and share others’ content. Also, don’t’ forget to use a content calendar. It will help you plan to ensure consistency and timeliness.
We all know that there is simply no value in publishing content unless it is seen, shared, seen again and so on. So, now that you’re aware of a couple of ways to help you boost engagement on your social media activity, embrace the changes and adjust. It’s what all marketers do!