Branding & Identity

Your brand has to fit your business objective, vision, and values in order to be veritable, clearly understood, and valued in your marketplace. To be distinctive and have an impact on your brand creative comes after defining your brand strategy to meet clearly understood audience needs.

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The way a business looks and sounds is bound up in its brand identity. But sometimes it just needs a little unraveling…

We help companies develop  a brand identity which is a logical interpreter of their unique brand values, personality traits, and aspirations. This authorizes them to create a clearly definable position that connects with their customers, assists them to grow their businesses.

Disciplines

Brand Identity

We follow a simple yet effective process that begins with the confirmation of a company’s core values and the laying of a solid brand foundation. We then develop a suite of versatile visual and verbal brand identities, which we can roll out across all brand communications.

Rebranding

Whether a business requires subtle changes to positioning, wording, logos, and styling, or wants to breathe new life into a tired brand identity, we have the skills and perspective to not only make the rebranding process inspiring and energising for staff but commercially successful with consumers.

Brand Guidelines

In a nutshell, brand guidelines are the building blocks of a successful brand. They ensure that consistency isn’t sacrificed for ubiquity by keeping a brand ‘on-brand’ all of the time. And they make sure that everyone affiliated with an organisation knows exactly what the brand is.

Internal branding

Internal branding is a process which helps to motivate, inspire and empower these valued staff – across all department and on all levels – by making them feel part of a movement not just another brick in a wall.